My Educational Philosophy Essay - 972 Words

My Educational Philosophy Plato/Socrates and Rousseau have become major philosophical approaches. All these opinions are different compared to mine. Some are the same and some are different. I do agree with some of the philosophers’ points, but some I disagree with. My philosophical view relates to some of the philosophers views. First, Socrates (469-399 B.C.) view is on asking students repeatedly questions to make them rethink what they believe. He wanted to help others find the truths that lie within their minds. His questions dealt with the nature of love or the good. He wanted to help his students develop guides to a virtuous life. I agree with this to a certain degree. Helping students develop a guide to a virtuous life is†¦show more content†¦I do not have basic animal desires. Plato also believes that everyone is born to be gold, silver, or copper. Gold is the best. However, you have to have the trait to be in that category I do believe that everyone is born with certain special traits. These special traits can be certain skill to do certain things. For example, to be professional basketball player, you have to have skill to play pro basketball. Not just anyone can learn how to play and become professional. Another example is becoming a manager at a big corporation. It takes skill, but it also takes education. If you want to be something work at it. You can sometimes learn how to do it if you focus hard enough. Plato also states that one gets to know truth by dialog, reason, and trusting your senses. I agree with this philosophy. You need to trust your senses to a certain degree. For example, if you are feeling scared, something is more than likely going to happen. It usually does when I get that feeling. Trust your senses and go for something that makes you feel more at ease. The next major philosophical approach I would like to discuss is Jean-Jacques Rousseau (1712-1718). Rousseau has numerous beliefs. I believe in most of his points. One idea he states is that children differ from adults. Children cannot judge things, they have no real memory, they cannot reason, but they are good imitators. He states that children develop through stages. He believed that children need to learn onlyShow MoreRelatedMy Philosophy : My Educational Philosophy780 Words   |  4 PagesIt was very challenging for me to write my educational philosophy due to the fact that I never really thought about the kind of teacher I want to become. Though this was a challenging task, I am grateful for the opportunity because figuring out what my philosophy is will help me to understand what kind of teacher I want to be. Looking back at my learning and teaching experiences, I always had strong beliefs in what I want my classroom to look like and how I would go about providing a high qual ityRead MoreMy Personal Philosophy : My Educational Philosophy1747 Words   |  7 PagesAbstract My educational philosophy can be summarized in one word â€Å"family†. Every thing can begin and end with the family. This paper examines my personal belief that a student has higher success rate in life when they have a supportive, loving family environment. The primary roles of a mother and father in today’s society are drastically lacking. These particular reasons vary from absentee fathers, overworked single mom, and/or grandparents having to assume the role of parents again. My theory startingRead MoreMy Educational Philosophy : My Philosophy Of Teaching Philosophy952 Words   |  4 PagesMy Teaching Philosophy Wk. 13 By, Julie Bernard EDPC603 My objective as a teacher is to make a difference in the lives of the student I teach. Similarly, through teaching I will provide students with the necessary tools to become critical thinkers. As critical thinkers, my students will be able to make reasoned judgements that are logical and well thought out. My students will not just passively accept arguments and conclusions; my students will be equipped to questionRead MoreMy Educational Philosophy : My Philosophy Of Education946 Words   |  4 PagesPhilosophy of Education My philosophy of education has changed over the years of teaching to what I belief today. My belief of education is to focus on construct knowledge and personal experiences. As an educator, I try and encourage students to discover principles themselves. Numerous scholars have described education as being the key to a prosperous life. The most successful people are believed to be once behind a desk in elementary schools as teachers instill knowledge in them. With a right learningRead MoreMy Philosophy Of Educational Philosophy834 Words   |  4 Pages Education Philosophy My mission as a teacher is to guide students to their full potential by giving them fundamental tools that they can use outside of the classroom. This mission is directly correlated to my philosophical orientations on how students should be educated. 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However it is imperative for educators and future educators to know their personal educational philosophies so that they can be accountable, explain how they teach, what they are doing and why. My personal Educational philosophy is made up of four components; metaphysics, epistemology, axiology, and logic. My educational Philosophy Metaphysics (reality) is a combination of realism and idealism, that the mind, spiritRead MoreMy Educational Philosophy : My Philosophy Of Education805 Words   |  4 Pagesthe philosophy they believe in. As a future educator, my goal is to educate the student in ways they have not been taught before. Over time students come across teachers who generally do not care and just do it for the money and time off in the summer. When a student has a teacher who makes a difference in their life, it is very rewarding for both the teacher and student. In class we received a philosophical self-inventory. After grading these statements I have come to the conclusion that my philosophyRead MorePersonal Philosophy : My Educational Philosophy1452 Words   |  6 Pages When I first set out to write my educational philosophy, I had absolutely no idea what to write about, to be perfectly honest. So, I thought that I would start with the most essential aspect of an educational philosophy: why do I want to become a teacher? The reason why I want to teach is because I want to be able to impact young people’s lives and help them to learn how to become successful citizens in our world. I feel that it is important that no matter what students do with their lives, theyRead More My Educational Philosophy Essay1186 Words   |  5 PagesSocrates warned his students over 2000 years ago that the unexamined life is not worth living. (Kreis) This statement, though made so many years ago, mirrors my own beliefs about learning and knowledge acquisition in today’s society. In my own personal philosophy of education, I believe that individuals must continually examine their surroundings and learn from the things they find. I do not believe that just knowing random facts or bits of information is true education. Just as the ancient Greeks

How the Other Half Lives Reflection - 999 Words

My Name Professor Name American History II 04October 2007 A Reflection on How the Other Half Lives by the Other Half The author of How the Other Half Lives, Jacob Riis, inscribes on the deplorable living conditions of the Progressive Era from a first-person perspective. Riis, an immigrant, police reporter, photojournalist and most importantly: a pioneer and social reformer, tells a very captivating yet appalling experience of the lower class life in New York City beginning in the 19th century. Migration and the standardization of establishments are the attributing factors to overpopulation distribution and overcrowding of living arrangements in the city. With the ever growing craze of coming to†¦show more content†¦With inventions such as quicker and more effective ways of transit, the Utopian suburbia was born and alleviated overcrowding problems cities faced. However, many members of the poorer class were not able to remedy their living conditions that places outside of the city offered. The many helpful factors suggested by the aiding systems of the 19th century may have given a more acceptable living standard to the poor. But if you were born into the poor class you were stuck in the poor class unless you worked your life out of debt if you were able survive as long. Today, there are many reform programs and policies to help the lower classes; are few are namely unemployment agencies, welfare, shelters and educational practices. Despite years of reform, a lack in abundance of shelter or food stamps exemplifies the modern hardship that was comparable to the difficulties the people of the 19th century faced.(p1 para3, Newfield) The Progressive Era was progressive enough for social reform and was beneficial to the well-being of societys health, which also attributes to a powerful, wealthier and healthier society, but for who? There are still homeless and slums in New York City till this day, as there are mansions and other materialistic items of the rich. If there is an upper class, there will always be a lo wer class. The publication of Riiss How the Other Half Lives is meant to educate the OtherShow MoreRelatedTintern Abbey: Seeing into the Life of Things Essay1301 Words   |  6 Pageshuman memory and reflection. And the importance of memory and reflection are made plain by the shifting time perspectives in the poem. The poem begins with the speaker on the banks of the Wye for the first time in five years. At first the poet emphasizes the way in which his present experience is similar to that of five years ago. More than once he tells us that again; he has certain experiences in this secluded spot, a place that is evidently a refuge for him. 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I have, had interaction with this life span segment and reviewed literatureRead MoreMyths And Myths Of The Greek World973 Words   |  4 Pagessimple aesthetic function of entertainment; they were presented through the means of visual and theatrical art (Cartwright. M, 2012). Myths provided advice on how to lead a good life. Some myths were purposely composed to be outrageous and wrong because it taught the people what not to do. Myths, however, were also thought to be a reflection of the Greek’s way of thinking; this was depicted through them portraying their deities as humans, giving them human traits (Vandiver. E, 2000). Myths explainedRead MoreGreek Myths : More Than Just Shock And Entertain983 Words   |  4 Pagessimple aesthetic function of entertainment; they were presented through the means of visual and theatrical art (Cartwright. M, 2012). Myths provided advice on how to lead a good life. Some myths were purposely composed to be outrageous and wrong because it taught the people what not to do. Myths, however, were also thought to be a reflection of the Greek’s way of thinking; this was depicted through them portraying their deities as humans, giving them human traits (Vandiver. E, 2000). Myths explainedRead MorePoverty Is A National Epidemic That Plagues Amer icans Across The Country Essay1531 Words   |  7 Pagesfood, housing, clothing, and education generally recognized as necessary to ensure an adequate standard of living (â€Å"Poverty†). Poverty is a way of life that becomes an endless cycle of struggle and production. Work, pay bills repeat. Poverty is the reflection of greed in our nation that encourages success at the cost of our humanity. Poverty is a generational cycle that is inherited and becomes the anchor to all future success. 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Bend It Like Beckham Free Essays

Field Experience A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication : : :201120327 :2011? 10? 11? A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication Abstract: Based on the English movie â€Å"Bend It like Beckham†, this paper is going to reveal the cultural phenomenon hidden in this story. Divided into three parts, this paper mainly makes an analysis on two aspects, one is religion, and another is family culture. Finally, the author points out: it is very important for people of different cultures to understand and respect each other. We will write a custom essay sample on Bend It Like Beckham or any similar topic only for you Order Now Thus, a peaceful and harmonious world would be around us! 1. Introduction and analysis of the movie: Before the 1980s, African culture and Asian culture got terrible restriction in UK, however, after the 1980s; a large number of movies that describe immigrants’ life have emerged in film industry in England. Bend It like Beckham† is such a movie, which borrows cultural and racial difference between England and India, reflects how the two cultures co-exist and accept each other in a hard procedure As the immigrant of the second generation, Jess, a girl with talent to be a football player, shows her great admiration to Beckham,hoping, one day, she can play for England with Beckham shoulder by shoulder, while her mother believes that Jess has two great duties in life: to learn to prepare a complete Indian meal, and to marry a nice Indian boy. However, Jess never wants to be a housewife who can only cook. Jess’ love of soccer crosses over into a love of life. She runs onto the field as if simply at play, in her eyes’, football is not one part of aboard culture,but a natural thing in her living environment,however, it was not included in her clan and family culture,therefore, what she has to confront is the strait of the cultural conflicts caused by two co-existing culture. In fact, â€Å"Bend It like Beckham† is a product of cultural clash. One day, Jess was playing soccer with boys in the park; Of course, an Indian girl should not play soccer at all, since in her mother’s mind the game consists of â€Å"displaying your bare legs to complete strangers. † Jess is seen in the park by Juliette, who plays for the Hounslow Harriers, a woman’s team, and is recruited to join them. The coach is a young Irishman named Joe. Although she deceives her parents about her join into the football team, she loves them and understands their point of view. The cultural conflict is still upgrading when Jess falls in love with her coach,, which is undoubtedly an earthquake for Indian family, but, at the end of this movie, we can feel hope, the two family members shake their hands together, and Jess’s boyfriend begin to play cricket together. It seems that, English people are being accepted by Indian family. And the old Indian people get out from the dark shadow in their heart. Historically speaking, India was the colony of England for a long time, English people usually were gentlemen, but they look down upon Indian people. Jess’s father was a excellent cricket player, owing to cultural diffusion,he lost the chance to play cricket , fortunately, Jess got her family’s support and realized her father’s dream. Then, in the following part, I will give a detailed analysis about cultural differences under the influence of two different tradition and religion, 2. Cultural analysis 2. 1. Culture and family Although, a culture’s core values and world view derive primarily from its predominant religious view and cultural history, the family is the primary caretaker of these views and values and transmits them to new members of the culture. In this story, there are two families, the representatives of the two cultures, one is the ordinary England family, observed from the surface, and it is an open, modern, and fashioned family. However, In this story, Juliette’s mother misreads Jess and Juliette’s friendship as lesbian, so painful that she cried secretly, according to her attitude toward lesbian, we will realize English people is conservative in soul. The other one is an emigrate family from India, Indian parents are strict and traditional, they have strong religious belief. Which indicate what kind of Jess’s family is. As expected, it is incredible and unsupportable for a girl playing football. Family gives children knowledge about their historical background, information regarding the permanent nature of their culture, and specific behaviors, customs, traditions, and language associated with their ethnic or cultural group. In short, the family tells us, and others, who we are and what groups we are part of. ( K. A. Ocampo, 1993, 106). So next, I will render the different interaction pattern in English family and Indian family from two aspects: gender role and individualism- collectivism 2. . 1. gender role In India, males are usually considered the superior sex, as Samovar points out, men make most of the important decisions, inheriantance is through the male line, and a woman lives in her husband’s village after she marries. (Samovar, 2000,). Therefore, in India, boys give much freedom of expression than the girls, and girls are asked to help with the chores that keep the family functionin g. However, in British, women usually have the equal right as man does in family life, even in social activity. 2. 1. 2. ndividualism and collectivism Individualism and collectivism are learned through the family, which teaches children whom they must obey and who the dominant figures are in their life. In this movie, the Juliette from English nuclear family is much more self-reliant and self-responsible than Jess who from Indian Family, because, India is a typical country of extended family, people in India, share property, all material possession, food, work and love, perform religious rituals together, and often live under the same roof. There is a scene in this movie: when her sister’s would-be parents-in-law discovered her intimate behavior with Juliette whom was mistaken for a English boy,. Just because of Jess’s so-called â€Å"shameful behavior†, they break off her son’s engagement with Jess’s family according this story, it’s not difficult to get conclusion that India family is a typical collectivism; one people’s thing is the thing of the whole family. 2. 2. Culture and Religion: In this movie, you will find lots of religious elements in the story, to some extent, cross-religious communication is the cross-cultural communication. When religion jumps to life it displays a startling quality. It takes over. All else, while not silenced, becomes subdued and thrown into a supporting role†¦It calls the soul to the highest adventure it can undertake, a proposed journey across the jungles, peaks, and deserts of the human spirit (H. Smith, 1991, P9). So, from differ ent religions, we can understand different people’s spiritual and psychological needs or their behavior and habits, here, taking the Sikhism as example, we will have a better understanding of Jess’s family, Sikhs, followers of the Sikh religion, centered in Punjab State, in northwestern India. Sikhism is an ethical monotheism fusing elements of Hinduism and Islam. It was founded around 1950s, In Jess’s family’s living room is a large portrait of a Sikh spiritual leader, called Nanak, but above Jess’s bed is her own inspiration–the British soccer superstar David Beckham, and there is a distinctive contrast between Indian traditional belief and modern British cultural shock. According this story, it’s not difficult to get conclusion that it is incredible for Indian people to get married with a pagan or people without same belief, but, in British, Christianity is the dominant world view. In this land, it is not a easy job to infuse with the native Indian Sikh religion, and vice versa. Conclusion England is the birthplace of modern football game, English people’s enthusiasm to football caused football culture’s coming into being, which exactly stands for the national culture. While India is a country of dances and songs. The scene of Indian jolly wedding with dance and song in this movie is just the epitome of Indian culture. Young people always can accept new things easily, in this movie; it is the two girls who play the role of fusion of two cultures. There indeed are some cultural shocks during people’s communication around the world, no matter which aspect it is, religion, ethnic, family or something else. Now that we live in the same earth, it is very important for people of different cultures to understand and respect each other. Thus, a peaceful and harmonious world would be around us! References [1]. K. A. Ocampo, M. Bernal, G. P. Knight, (1993) â€Å"Gender, Race, and Ethnicity: The Sequencing of Social Constrancies,† New York: New York Press. [2]. Samovar, A. l. , Porter, R. E. , Stefani, A. L. (2000) Communication Between Cultures(Third Edition). Beijing: Foreign Language Teaching and Research Press [3]. H. Smith, (1991)The World’s Religions. New York: HarperCollins. How to cite Bend It Like Beckham, Essay examples Bend It Like Beckham Free Essays Field Experience A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication : : :201120327 :2011? 10? 11? A feedback on the movie â€Å"Bend it like Beckham† ——-From the perspective of Cross-cultural communication Abstract: Based on the English movie â€Å"Bend It like Beckham†, this paper is going to reveal the cultural phenomenon hidden in this story. Divided into three parts, this paper mainly makes an analysis on two aspects, one is religion, and another is family culture. Finally, the author points out: it is very important for people of different cultures to understand and respect each other. We will write a custom essay sample on Bend It Like Beckham or any similar topic only for you Order Now Thus, a peaceful and harmonious world would be around us! 1. Introduction and analysis of the movie: Before the 1980s, African culture and Asian culture got terrible restriction in UK, however, after the 1980s; a large number of movies that describe immigrants’ life have emerged in film industry in England. Bend It like Beckham† is such a movie, which borrows cultural and racial difference between England and India, reflects how the two cultures co-exist and accept each other in a hard procedure As the immigrant of the second generation, Jess, a girl with talent to be a football player, shows her great admiration to Beckham,hoping, one day, she can play for England with Beckham shoulder by shoulder, while her mother believes that Jess has two great duties in life: to learn to prepare a complete Indian meal, and to marry a nice Indian boy. However, Jess never wants to be a housewife who can only cook. Jess’ love of soccer crosses over into a love of life. She runs onto the field as if simply at play, in her eyes’, football is not one part of aboard culture,but a natural thing in her living environment,however, it was not included in her clan and family culture,therefore, what she has to confront is the strait of the cultural conflicts caused by two co-existing culture. In fact, â€Å"Bend It like Beckham† is a product of cultural clash. One day, Jess was playing soccer with boys in the park; Of course, an Indian girl should not play soccer at all, since in her mother’s mind the game consists of â€Å"displaying your bare legs to complete strangers. † Jess is seen in the park by Juliette, who plays for the Hounslow Harriers, a woman’s team, and is recruited to join them. The coach is a young Irishman named Joe. Although she deceives her parents about her join into the football team, she loves them and understands their point of view. The cultural conflict is still upgrading when Jess falls in love with her coach,, which is undoubtedly an earthquake for Indian family, but, at the end of this movie, we can feel hope, the two family members shake their hands together, and Jess’s boyfriend begin to play cricket together. It seems that, English people are being accepted by Indian family. And the old Indian people get out from the dark shadow in their heart. Historically speaking, India was the colony of England for a long time, English people usually were gentlemen, but they look down upon Indian people. Jess’s father was a excellent cricket player, owing to cultural diffusion,he lost the chance to play cricket , fortunately, Jess got her family’s support and realized her father’s dream. Then, in the following part, I will give a detailed analysis about cultural differences under the influence of two different tradition and religion, 2. Cultural analysis 2. 1. Culture and family Although, a culture’s core values and world view derive primarily from its predominant religious view and cultural history, the family is the primary caretaker of these views and values and transmits them to new members of the culture. In this story, there are two families, the representatives of the two cultures, one is the ordinary England family, observed from the surface, and it is an open, modern, and fashioned family. However, In this story, Juliette’s mother misreads Jess and Juliette’s friendship as lesbian, so painful that she cried secretly, according to her attitude toward lesbian, we will realize English people is conservative in soul. The other one is an emigrate family from India, Indian parents are strict and traditional, they have strong religious belief. Which indicate what kind of Jess’s family is. As expected, it is incredible and unsupportable for a girl playing football. Family gives children knowledge about their historical background, information regarding the permanent nature of their culture, and specific behaviors, customs, traditions, and language associated with their ethnic or cultural group. In short, the family tells us, and others, who we are and what groups we are part of. ( K. A. Ocampo, 1993, 106). So next, I will render the different interaction pattern in English family and Indian family from two aspects: gender role and individualism- collectivism 2. . 1. gender role In India, males are usually considered the superior sex, as Samovar points out, men make most of the important decisions, inheriantance is through the male line, and a woman lives in her husband’s village after she marries. (Samovar, 2000,). Therefore, in India, boys give much freedom of expression than the girls, and girls are asked to help with the chores that keep the family functionin g. However, in British, women usually have the equal right as man does in family life, even in social activity. 2. 1. 2. ndividualism and collectivism Individualism and collectivism are learned through the family, which teaches children whom they must obey and who the dominant figures are in their life. In this movie, the Juliette from English nuclear family is much more self-reliant and self-responsible than Jess who from Indian Family, because, India is a typical country of extended family, people in India, share property, all material possession, food, work and love, perform religious rituals together, and often live under the same roof. There is a scene in this movie: when her sister’s would-be parents-in-law discovered her intimate behavior with Juliette whom was mistaken for a English boy,. Just because of Jess’s so-called â€Å"shameful behavior†, they break off her son’s engagement with Jess’s family according this story, it’s not difficult to get conclusion that India family is a typical collectivism; one people’s thing is the thing of the whole family. 2. 2. Culture and Religion: In this movie, you will find lots of religious elements in the story, to some extent, cross-religious communication is the cross-cultural communication. When religion jumps to life it displays a startling quality. It takes over. All else, while not silenced, becomes subdued and thrown into a supporting role†¦It calls the soul to the highest adventure it can undertake, a proposed journey across the jungles, peaks, and deserts of the human spirit (H. Smith, 1991, P9). So, from differ ent religions, we can understand different people’s spiritual and psychological needs or their behavior and habits, here, taking the Sikhism as example, we will have a better understanding of Jess’s family, Sikhs, followers of the Sikh religion, centered in Punjab State, in northwestern India. Sikhism is an ethical monotheism fusing elements of Hinduism and Islam. It was founded around 1950s, In Jess’s family’s living room is a large portrait of a Sikh spiritual leader, called Nanak, but above Jess’s bed is her own inspiration–the British soccer superstar David Beckham, and there is a distinctive contrast between Indian traditional belief and modern British cultural shock. According this story, it’s not difficult to get conclusion that it is incredible for Indian people to get married with a pagan or people without same belief, but, in British, Christianity is the dominant world view. In this land, it is not a easy job to infuse with the native Indian Sikh religion, and vice versa. Conclusion England is the birthplace of modern football game, English people’s enthusiasm to football caused football culture’s coming into being, which exactly stands for the national culture. While India is a country of dances and songs. The scene of Indian jolly wedding with dance and song in this movie is just the epitome of Indian culture. Young people always can accept new things easily, in this movie; it is the two girls who play the role of fusion of two cultures. There indeed are some cultural shocks during people’s communication around the world, no matter which aspect it is, religion, ethnic, family or something else. Now that we live in the same earth, it is very important for people of different cultures to understand and respect each other. Thus, a peaceful and harmonious world would be around us! References [1]. K. A. Ocampo, M. Bernal, G. P. Knight, (1993) â€Å"Gender, Race, and Ethnicity: The Sequencing of Social Constrancies,† New York: New York Press. [2]. Samovar, A. l. , Porter, R. E. , Stefani, A. L. (2000) Communication Between Cultures(Third Edition). Beijing: Foreign Language Teaching and Research Press [3]. H. Smith, (1991)The World’s Religions. New York: HarperCollins. How to cite Bend It Like Beckham, Papers

Customer Experience Management of ALDI †MyAssignmenthelp.com

Question: Discuss about the Customer Experience Management of ALDI. Answer: Introduction This is a report, which will depict thecustomer experience management of the organization named ALDI. The retail global market scenario is changing at a rapid arte and there is no loyalty among the consumers for a particular brand. The consumers are looking for best deals and supermarkets that are able to provide them with the best experience. ALDI is one such organization, which has gained popularity in the market due to the competitive prices and the level of service the hard working employees in the organization provide to the consumers (Peterson, 2016). The report will highlight different consumer personas, the research tools, surveys, interviews, customer-mapping experience, and competitor analysis of two rival companies named ALDI and Woolworths. Background ALDI is a German retailer of grocery chain, which started in Essen in the year of 1913. The organization expanded its business to Australia in the year of 2001 and initially its growth was slow as they faced heavy competition from the already established companies in the market. Woolworths and Coles have been the market leaders in the industry but the growth of ALDI in the past decade has been commendable as it was able to capture a huge amount of market share. This has been possible for the organization because of their aggressive marketing strategy, backward integration and customer experience management. The organization has been able to provide the customers with high quality of products at cheaper prices. These have facilitated in providing them with competitive advantage in the market. Thus, the organization will be able to maintain their long-term sustainability in the market (Welcome to ALDI, 2017). Customer Personas Innovator, relationship and analytical are the consumer personas that has been chosen for highlighting the perspective of the customers. The personas that are social and interactive can be acknowledged as relationship type. These types of personas are more focused on social interaction and they are not interested in the specification of the product. Thus, ALDI will have to use aggressive strategy for marketing if they want to grab the attention of this type of consumers. ALDI will have to use more promotional events and advertisements to grab the attention of these types of consumers. Moreover, the use of social media is also feasible for pursuing this type of consumers, as their level of social interaction is more (Schfer Klammer, 2016). The next type of personas can be acknowledged as the analytical personas and they pay more attention to their past experiences. They judge products based on the standards that have been developed in the market and they always set a benchmark before choosing a product. Thus, products that have been differentiated will have minimum affect on this consumer types. Thus, the products developed by the organization will have to meet all the industry standards as they will have a tendency of comparing the product with the other similar products in the market. Therefore, tradition marketing methods will be best suited for this type of personas as they have the tendency of evaluating the product by keeping in mind the industry standards. ALDI is known for providing their products under their own brand name. The qualities of the products they offer are similar to that of other competitors in the market but are priced cheaper. Thus, by maintaining the industry standards the organization will be able to retain these consumers (Vossen, Becker Kraume, 2017). The final type of personas that will be discussed are the innovators that are independent and flexible. They have a completely different kind of personality when compared to the previous kind of personas and can be easily pursued to grab their attention. The important factors for grabbing the attention of this type of consumer personas are creativity and innovation. Moreover, they prioritize these factors over any other features of the product. Thus, innovation in product promotion and product development is the key to acquire these kinds of consumer personas. According to various surveys, it can be said these kinds of consumer personas are eager to try out the new products that are launched in the market. Therefore, the organization has the best opportunity of grabbing the attention of this type of consumers as they are launching a new product in the market. Thus, the product should have a unique selling proposition with affordable price, which will enable them to grab the attention of the consumers in the market (Schfer Klammer,2015). Research Tools The research tools that are used for enhancing the experience of the customers are as follows: Mobile customer support: The internet consists of huge amount of information and most of the available data is irrelevant. Thus, providing consumer support is a suitable option for the organization as they prefer using mobiles. This will enable to provide a better experience to the consumers (Hamka et al., 2014). Omni channel support: The organization will have to provide the consumers with more options of communicating with the organization. Thus, the consumers will be able to choose their convenient mode of communication for conveying their grievances and queries to the organization. Thus, this will facilitate in providing the consumers with better satisfaction level (Verhoef, Kannan Inman, 2015). Social media support: The popularity of social media has increased rapidly and it has presented the consumers with the opportunity of interacting and giving suggestion to the organization. This will help to maintain transparency among the organization, which in turn will help in providing g the organization with better consumer experience (Fan Gordon, 2014). Self-service management: there are some general queries among the consumers, which will have to be provided on the website of the organization. This will help to save a lot of time for the consumers in the market. Live chat: live chat will help tom provide information to the clients according to their specific needs and wants. Thus, the organization will be able to provide the exact requirement according to their desired needs. Customer Interview Q1. What according to you is customer experiencemanagement? First Customer: The first customer stated that customer experience management is a strategy to measure the tracking details of the customers. The tracking can be of anything that is what product they are buying, what pricing range they prefers and what are the factors that attracts them to come for the next time. Second Customer: The second customers stated that organize every interaction between a customer and the organization is the major functionality of customer experience management. This interaction can be through social media or personal messages. Third Customer: According to this customer considering both conscious and subconscious perceptions of the customers for managing the relationship is the customer experience management. Company should address their nature to attend each customer and liable to make their experience worthy enough to attract them for next purchase. Fourth Customer: This customer believes that delivering exceptional service at every touch point with the customer is the major concern of an organization. It can be addressed as the sum of all the experiences a customer has with a business during their tenure time. Fifth Customer: The quality of an individual experience regarding the companys attitude towards their customers, quality of the products and the innovation they make for attracting the customers is important aspect for customer experience management. Q2. Do you think it customer experience management is important? First Customer: According to the first customer, product specification is most important and thus he believes that tracing products details and their buying behaviour will help them in maintaining and enhancing their customer base. Second Customer: This customer stated that customer experience management is important throughout the customer lifecycle as this will provide customer retention and profitability to the organization. Third Customer: This customer stated that customer experience management is important as it strengthen brand preference through differentiated experiences. This customer also believes that this management process improves customer loyalty and creates advocates. Fourth Customer: The experience management is crucial for an organization as it boost revenue with incremental sales from existing customers. It is also believed by this customer that if the existing customer gets satisfied, they can generate new sales from word of mouth. Fifth Customer: The different the experience provided by an organization to their customers, the greater will be the assurance that a customer will understand why that company is different from their competitors. Q3. How ALDI provides you customer experience and are you satisfied? First Customer: ALDI provides limited range of products that allow customer of every income group to purchase things from their organization. They also update their products and service initiatives through social media sites in order to update their customers. Second Customer: The quality of the products that ALDI is of premium quality and the price are also of reasonable price range. They also denies to store branded products like Coca-Cola that overlooks the ethical business procedures. Third Customer: The most important thing that ALSI always recruited good and talented employees. This customer believes that the way staff behaves with customers is an important factors and that is followed by ALDI. Fourth Customer: They have innovated not only their products but also their packaging. About 95% of ALDIs products are private label and these labels are eco-friendly. Thus, this customer believes that their products are less harmful to planer earth. Fifth Customer: This customer like that way ALDI tracks the information of their customers. They greet all the customers individually with the ongoing offers to attract all their customers. Existing Customer Data This figure shows that ALDI is the provider of best customer and the level of satisfaction of the consumer is the highest. When compared with the other competitors, the study suggests that Woolworths being the market leader is providing the consumer with least satisfactory service. Woolworths and Coles have the majority of the shares in the market in Australia but they are way behind in customer satisfaction level. However, ALDI is lagging behind in the variety of the products they are offering and so they will have to extend their product line to incorporate more products in their product line. The organization is growing at a rapid rate and extending of their product line will facilitate in acquiring more number of consumers. Moreover, the organization has the scope of improvement in the field of customer satisfaction and makes use of the above-mentioned tools. These tools will assist in providing better customer relationship management in to the organization (Anderson, 2015). Customer Map The customer experience map is used to depict the experience of consumers before, during and after the purchase of the product. The first mapping stage includes the experiences before the procurement. This will consist of need generation and initial consideration, which will highlight the need of the consumer and the options the customers have. The second mapping stage will include engagement and evaluation; the customer will engage in conversation with the service provider and evaluate the options. The final stage will include the moment of purchase, delivery installation and usage, which will depict the overall experience of customer from purchasing of the product until the usage of the product (Stringfellow, 2017). Relationship These personas will choose the products depending upon the relationship with the staffs and the organization. The consumer bought the product launched by the organization without any hesitation. However, the employees had to engage in conversations with the customer to convince her to purchase the product. The customer had a relatively satisfactory experience before the purchase of the product and felt that her need has been recognized in a proper way. During the purchase of the product the level of satisfaction among the consumers was good as she was able to evaluate the products in an effective way with the help of the staffs. However, the experience after the purchase of the product was not satisfactory for the customer as it could fulfil her explanation (Rahimi Kozak, 2017). Innovator The staff did not have to pursue the client to buy the products and they brought the product without any convincing from the staff. The experience of the consumer before and during the procurement was satisfactory. On the contrary, there consumer was not happy with product quality which could not meet the expected requirements. Analytical The consumer critically analyzed the product, which were accompanied by a lot of questions. This was the toughest of the consumers and the staff had a hard time in convincing the consumer to make the purchase of this product. However, the consumer was not satisfied with the reasoning provided by the staff and not at all happy with the quality of the product. Thus, the customer experience map shows that the consumer was not happy with the quality of the product. Conclusion Thus, it can be concluded from the report that the organization will have to pay more focus on the changing the quality of the product they are offering. Customer experience management is one of the major factors in providing the organization with competitive advantage in the market. This will enable the organization to identify their weaknesses and the shortcomings which will help in improving the business model. The organization will have to pay more focus on the different types of the consumer personas to educate their staffs of dealing with them in better way. Thus, it can be concluded that the customer perspective will vary depending on the personas. References Anderson, E. (2015).Aldi and Lidl named world's top brands for shopping experience.Telegraph.co.uk. Retrieved 10 November 2017, from https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11983715/Aldi-and-Lidl-named-worlds-top-brands-for-shopping-experience.html Chung, F. 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